The "Drake Effect" Gives Toronto Economy a $440 Million CAN Annual Boost

Canadian superstar Drake's impact on the world spans more than just music and entertainment. Though Drake has been widely known to name drop his hometown of Toronto, he has gone on to help revitalized the city's image by hyping up the Toronto Raptors, dipping his toe into the hospitality pool with his recent bar and restaurant projects, and uses his OVO brand to boost local artists into the spotlight. According to marketing and branding consultant Gordon Hendren in a recent VICE News report, the...